Tom Ruwitch – Medium

Tom Ruwitch

Tom Ruwitch

Don’t Choose Your Marketing Channel Until You Do This…

Here’s a tale of two marketing tips — one right on, the other off the mark.

3d ago

Don’t Choose Your Marketing Channel Until You Do This…

3d ago

Tom Ruwitch

How Do You Get People to Open Your Emails?

A while back I sent an email encouraging subscribers to answer a few questions:

Jun 20

How Do You Get People to Open Your Emails?

Jun 20

Tom Ruwitch

This Tactic Will Land You in the “Thanks, But No Thanks” File

My pal Harry forwarded to me a how-not-to-do-it sales email he received the other day.

Jun 13

This Tactic Will Land You in the “Thanks, But No Thanks” File

Jun 13

Tom Ruwitch

The Critical Thing to Do BEFORE You Storm The Castle

When he was a young college student, my wife’s great-great-grandfather joined the revolution.

Jun 6

The Critical Thing to Do BEFORE You Storm The Castle

Jun 6

Tom Ruwitch

Priceless Marketing Lessons From Soggy Sweat

Here’s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th…

May 30

Priceless Marketing Lessons From Soggy Sweat

May 30

Tom Ruwitch

Why Do Prospects Hire You?

Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape…

May 23

Why Do Prospects Hire You?

May 23

Tom Ruwitch

A Big Mistake that Costs Businesses Time and Money

A business owner recently asked me to launch an email campaign for her new company.

May 16

A Big Mistake that Costs Businesses Time and Money

May 16

Tom Ruwitch

How Taco Bell Hotel Rooms Sold Out in 120 Seconds

A few years ago I read about a hotel that promised a “fun, colorful and flavorful” and magical experience.

May 9

How Taco Bell Hotel Rooms Sold Out in 120 Seconds

May 9

Tom Ruwitch

The Solution of False Opt-Outs

My friend who handles PR for a nonprofit had an annoying mystery to solve.

May 2

The Solution of False Opt-Outs

May 2

Tom Ruwitch

Re Target Market

I was at a concert recently and heard some lyrics that made me think:

Apr 25

Re Target Market

Apr 25

Tom Ruwitch

Tom Ruwitch

Storytelling standout, helping transform content from boring to brilliant, marketing from frustrating to fruitful, & results from pitiful to profitable

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