Never Say “Sorry” For This…When I was in high school, no one visited the guidance counselor. I mean NO ONE.Jan 2Jan 2
Why This Letter Generated More Than $2 Billion in Sales…A few years ago, my friend skipped his high school reunion because he was between jobs.Dec 19, 2024Dec 19, 2024
How an Impulse Buy Led to a Legendary BusinessWhile on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life.Dec 12, 2024Dec 12, 2024
Do This to Delight and Connect With Your Audience…I heard a speechwriter describe why her boss — the First Lady of the United States — connected so well with audiences.Dec 5, 2024Dec 5, 2024
How Yoga Can Help You Become a Better StorytellerI attended my first yoga class a while back.Nov 21, 2024Nov 21, 2024
Why Simple Words Sell More Than Big OnesHave you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they…Nov 14, 2024Nov 14, 2024
Why You Don’t Need a Muse to Master MarketingThere’s a movie I like called The Muse.Nov 7, 2024Nov 7, 2024
Old Codger Secrets for Marketing SuccessOver dinner one night, my pals and I had one of those “back-in-the-day” conversations.Oct 31, 2024Oct 31, 2024
How to Be a Better Listener So You Can Craft More Powerful StoriesThe other day I was in a Zoom meeting with a group of prospects when…Oct 24, 2024Oct 24, 2024
Understand This and Your Marketing Will Be BetterI read something cool a while back.Oct 17, 2024Oct 17, 2024