Here’s a Surefire Way to Blow 35 Grand
I came across this gem of a headline in an online marketing forum a while back:
“I’m buying a domain name for $35,000.”
The guy who posted it explained:
“We presently use the domain with ‘the’ prefix for our product, so it looks like https://the___.com But going to go bolder way and buy the name without ‘the.’”
(Just like my grandma used to say, “Go bold or go home.”)
The problem: The folks who own that go-bold domain want 35 grand for it.
But no matter, said the domain shopper: “My understanding is that if it brings the traffic which otherwise we would need to gain with serious marketing efforts, then why not?”
Here’s why not:
Domain names don’t bring the traffic.
Serious marketing efforts do.
Go-Bold Guy hungers for the quick-fix, some marketing magic that will generate maximum results with minimum effort.
Membership is growing in the Quick-Fix Club. They crave the miracle cure. The hidden shortcut. The silver bullet. The genie in the bottle.
Please…
…do NOT join that club.
When it comes to marketing your business…
…most quick-fixes are quick…
…but they are NOT fixes.
The magic potion is usually a poison pill.
If you don’t have the time or energy or know-how for serious marketing efforts…
…invest in someone who does (more on that below).
Whether you’re sitting on $35,000 or just a few hundred bucks, don’t throw your marketing budget at a quick-fix cure-all — unless you want a poison pill.
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