Re Target Market
I was at a concert recently and heard some lyrics that made me think:
“That’s a great marketing lesson.”
(I couldn’t help it. That’s where my mind goes).
Here are those lyrics from an old Kris Kristofferson song called “To Beat the Devil:”
If you waste your time a talking
To the people who don’t listen
To the things that you are saying
Who do you thinks gonna hear?
Here’s the lesson:
Know your target market and aim carefully to interact with it.
If you spray your content and pitches all over the place, without regard for whom you target…
…you’re pissin’ in the wind (Sorry for that image, but it makes the point).
You’re wasting your time and money talking to people who won’t listen.
That’s all.
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